Survey Insights on Business Conditions
In-depth analysis of the Canadian Survey on Business Conditions, with responses from over 15,000 companies each quarter, including their key obstacles, expectations for the future and views on emerging issues.
In-depth analysis of the Canadian Survey on Business Conditions, with responses from over 15,000 companies each quarter, including their key obstacles, expectations for the future and views on emerging issues.
Stephen Tapp
Chief Economist, Business Data Lab, Canadian Chamber of Commerce
Short-term business sentiment declined in Canada in the third quarter of 2024. The BDL’s Business Expectations Index registered a disappointing 98.4, down 3.4 points from last quarter, with weaker outlooks for sales and employment dragging down the headline number.
The good news, however, is that with the economy still growing and the Bank of Canada increasingly winning the war against inflation, businesses expect a “soft landing” with employment growing over the next three months ─ albeit modestly. Equally important, this survey reveals new evidence that cost pressures are moderating, and firms’ pricing behaviour is normalizing. The central bank has been watching this closely. If these improvements continue, this trend could eventually hasten more aggressive interest rate cuts to support the weak economy.
Looking across the country, the outlook is definitely gloomy in Ontario and British Columbia ─ particularly their major cities of Toronto and Vancouver, where high housing prices and associated debt levels, along with impending mortgage renewals, are weighing heavily on consumer spending. Conversely, businesses are more optimistic in Quebec and Atlantic Canada, markets that haven’t suffered as much with housing affordability challenges.
The potential for ongoing disruptions to vital supply chains ─ from labour disruptions to transportation networks in rail, ports or airlines ─ is a wildcard that businesses are increasingly worried about. A rising share of exporters expect supply chain obstacles to worsen in the near term.
As interest rates start falling across the developed world, there are reasons to be hopeful. First, it’s reassuring to see optimism rise for the third straight quarter when Canadian businesses look beyond the short term to the next 12 months. In fact, this is the best showing for the “future outlook” question in the past 11 quarterly surveys! Second, Indigenous-owned firms in Canada continue be quite optimistic about their future business opportunities.
Check back in December for an updated read on the pulse of businesses across the country to close out the year.
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